How To Take Garment Measurements For All Body Types

Getting an excellent fit starts with taking precise body measurements. Whether you decide to draft your pattern block from measurements of all body parts or use a commercial fitting pattern, having precise dimensions is essential to the success of your block. (And the success of every item you construct depends on the block fitting correctly too!)

A tape measure is all you need! While having someone else take your measures is easiest, you can also do it on your own. Simply take a seat in front of a mirror to ensure that the tape is in the proper location.

You should ideally only be measured while wearing undergarments. Leotards or other form-fitting apparel, however, are acceptable.

The following body measurements must be taken to decide what size to make for the finished item to fit properly. Having someone else perform the measurement is almost always preferable. If that isn’t a possibility, you can find a clothing manufacturer to measure a piece of cloth that fits you perfectly and use these measurements as a general guide instead.

How To Take Garment Measurements For All Body Types

What Are The Types Of Measurements In Garments?

The four key measures on your public size chart are typically bust, waist, hips, and height. However, you may have other measurements of body parts that are significant, such as the inseam for bottoms, depending on the style of garment you are making.

What Are the 3 Types of Body Measurements?

Sizes are often determined by the bust, waist, and hip measures, sometimes known as “body part measurements” or “vital statistics.” The three inflection points of the female body shape are matched by them.

When making garments for oneself or another person, you must take 6 essential steps on how to do body measurements. Of course, not all of your garments will require the use of all six.

The height is the first measurement taken. The high bust area should be the second one to be taken. Around 2 inches above the bust, go around the armpits at their crook.

The entire bust is the crucial measurement body. At the widest region of the bust, you are taking measurements around your or their bodies. The natural waist body part measurement comes next. The ribbon or elastic’s narrowest portion is here.

The hips are the significant measurement. The broadest area is measured using a tape measured 7 inches below the natural waist. The rear waist length comes last. This distance is measured from the bone at the base of the neck to the waist measurement.

How To Take Garment Measurements For All Body Types

Common Metric Units: These typical measurements are needed for most of our clothing. Take them as directed.

Bust

The bust measurement should be taken across the chest in the front and at or just below your shoulder blades in the back, approximately the fullest area of your bust. The measuring body parts tape needs to remain level throughout.

Waist

The smallest section of your waist should be measured; this is typically between your lowest rib and belly button.

Hip

The widest area of your hips and buttocks should be measured for the hip measurement.

Waist to Hem

The Waist to Hem measurement should be taken vertically, starting at the location where you measured your waist and ending at the bottom of the hem. This could be your knee, the floor, or another body length measurement, depending on which dress length you choose for a particular design.

Shoulder to waist

The shoulder-to-waist measurement should be taken vertically, starting at the top of your shoulder (where a shirt’s shoulder seam often is) and ending at the waist measurement.

Arm Length

Depending on which sleeve length option you select for a certain design, the Arm’s Length measurement captures the length of your preferred sleeve. It should be cut at the top of the across-shoulder measurement (where a shirt’s shoulder seam typically begins) and end at the length you specified (such as the wrist for a full-length sleeve).

Arm Width

To prevent the sleeve from being either too tight or too loose, the Arm Width measurement should be obtained around the broadest area of your upper arm.

How To Take Garment Measurements For All Body Types

How Do You Measure Garment Specs?

The pattern grading maker uses the visual cues drawn on a flat drawing of a specific garment in conjunction with the full body measurements specification sheet to create the pattern. A double arrow and a mark, either in a number or an alphabet, are used to specify the pointers. The measurements listed on the spec sheet are represented by those alphabets.

HPS: (High Point Shoulder) (High Point Shoulder) is a primary reference point situated where the neckline and shoulder seams converge at the highest point of the shoulder. There are numerous metrics related to the HPS.

The center front (CF), which should not be confused with placket edges, is an invisible line that runs vertically down the exact center of a garment’s front.

An invisible line that runs vertically down the exact middle of the back of a garment is known as the center back (CB).

Side seams (SS) are the seams that go from the bottom of the armhole to the bottom hem on the left and right sides of a garment.

To develop a garment measurement specification sheet, always seek the assistance of a garment tech pack designer. Because you may put your custom clothing manufacturer in danger with just one minor error. You should always ask for assistance if you are a new brand and have no experience with clothing design and patterns.

How To Take Garment Measurements For All Body Types

What Is Garment Chest Measurement?

Having a second person wrap a cloth tape measure around the chest’s widest part is the most accurate approach to gauge chest size. The most precise measurement will be obtained by keeping the tape measure body parts parallel to the ground. An accurate across-chest measurement can also be obtained by body measurements for clothing that fits well, such as a dress shirt or sweatshirt.

Half And Across-Chest Measurement

Laying the t-shirt (or hoodie, shirt, or another top) flat on a flat surface yields the measurement. The garment is then measured from a few centimeters below where the sleeve joins the body of the garment across the front, side seam to side seam. A person with a 100cm chest would find 50cm across-the-chest clothing to be skin-tight. As a result, when doubled, the half-chest or across-chest measurement should be a few centimeters larger than the individual’s actual chest measurement (depending on desired fit and garment stretch).

Garment Measurement Guideline: How to Measure Shirts & Blouses

How To Take Garment Measurements For All Body Types

  • Chest: Measure from edge to edge, straight across, 1 inch below the armhole.
  • Waist: At the HPS (High Position Shoulder) or SNP point indicated below (Side Neck Point). Measurements are made edge to edge, straight across.
  • Bottom Hem: Side seam to side seam, measured straight or curved along the bottom border (as specified on the measurement chart).
  • Shoulder Seam – Measure along the seam or the natural fold line from HPS/SNP to the outer shoulder border.
  • Outer shoulder edge to outer shoulder edge, across the shoulders
  • Sleeve Overarm – Measure along the fold from the outside of the shoulder to the edge of the cuff.
  • Measure straight from the bottom of the armhole to the outer edge of the shoulder.
  • Measure the distance along the curve of the armhole’s curved bottom shoulder edge.
  • Measure straight across from edge to edge parallel to the sleeve opening at the eighth bicep, 1 inch below the armhole.
  • Cuff/Sleeve Opening – Measure from edge to edge along the cuff/sleeve opening.
  • From the seam to the edge of the cuff, measure the cuff’s depth and height.
  • Across Front – Measure edge to edge of armhole straight across starting at the designated point below HPS/SNP.
  • Measure across the back from the designated position below the HPS/SNP, edge to edge of the armhole.
  • Front Neck Drop: The distance from the top of the front neck to the back neck seam. From the imaginary line to the top border of the back neck seam, the back neck drop.
  • Front Length – Measured parallel to the center front from HPS/SNP straight down to the hem.
  • Center Back Length Measurement – Measure down from the center back neck to the hem.

FAQs

What Categories Of Measures Exist?

The four principal types of measurement are nominal, ordinal, interval, and ratio.

What Size Should A Woman That Is 5’3″ Be?

How to determine the dimensions of the ideal figure. The following are your typical proportions if you’re a short woman between 5 and 5 34 feet tall: 32 to 33 inches for the bust, 22 to 23 inches for the waist, and 32 to 33 inches for the hips.

Final Words

Measurement of the real person (or individuals) who will wear a garment is referred to as a body measurement for clothes. These measures, which are distinct from those collected for clothing, can be made manually or purchased from various body data services. Building a balanced, well-fitting garment requires taking into account a variety of body measures.

Related Reading

Clothing Brand Marketing Strategies To Sky Rocket Your Sales

Let’s explore the opportunities you can gain by having a strong clothing brand marketing strategy.

Top Marketing Strategies for Your Clothing Brand

Clothing Brand Marketing Strategies To Sky Rocket Your Sales

Here are the top clothing brand marketing strategies you can focus on to ensure the growth of your clothing brand. Let’s dive in and explore the treasure.

01 Keep Your Branding Style Up With The Trends

Clothing Brand Marketing Strategies To Sky Rocket Your Sales

The most successful clothing brands are most likely to follow the trends from time to time, making the brand more consistent and exciting for the audience. Choose your colors and then play over them. For example, if we look over the Ralph Lauren brand, we will see that brand has been playing with diversity of products for a while, which has helped the brand engage its audience.

Likewise, you can also keep a keen eye on the latest trends, stylings, and then make strategies for branding style and brand marketing to reach your potential audience in less time. By making this practical approach, you will see the results quickly as you will get more engagement from the social media side.

02 Best Ideas for Digital Marketing Campaigns

Clothing Brand Marketing Strategies To Sky Rocket Your Sales

You might have an idea of what a great big world of digital marketing is in itself. The world of digital marketing is enough to handle your whole business nowadays. With the rise in online shopping and consumers’ attraction towards online shopping, brands are also switching their business models to online business, as online shopping is gradually becoming a preferred shopping mode for customers?

So, your brand needs to be available and attentive in the online business world to stand with the competition. Have a look on these digital marketing strategies that you can effectively use for your brand making.

  • Connect with The Right Influencers

    Nowadays, there is a huge amount of consumers who are crazy about fashion bloggers and fashion influencers. Anyone having a huge amount of followers become a trustworthy source in the eyes of customers, and their fan following, you can directly deliver and communicate your brand message and brand idea to these group of people. They are most likely to believe these influencers and social media celebrities take advices from them.

    The social media influxes having huge fan base can be a best source of effective marketing for your brand. You can connect with these fashion bloggers. You can connect with any influencer and ask them to market your product or your clothing brand. The best way is to collaborate with them by asking them to do photoshoots for your clothing brand products. Or you can run advertising campaigns based on your potential customers. So based on the target audience, you can choose the best fashion blogger or influencer that matches your brand profile and have your target audience as their fan base.

  • Retarget visitors

    Another effective strategy to retarget your audience is to reach them personally or based on their past shopping. You can design engaging advertisements to retarget your customer based on their previous shopping options and preferences. Moreover, you can offer discounts and coupons to attract your consumers and force them to re-shop from your brand. These campaigns can help you target the audience.

  • Engage with your audience through social media

    Sales and impressions come by engaging content on your social media profiles. For some, it’s the social engagement that helps them bring more and more deals. The constant key to success is creating engaging posts that attract your target consumers. The social media platforms like Instagram, Facebook, twitter, snapchat are free to utilize and best marketing tools so far, you can make the best use of the platforms and work on creative marketing ideas to promote and engage with your target audience.

    Running an ad campaign over social media platforms is also marketing technique to attract the new audience towards your brand. These ads should be visually attractive, appealing, and offer what customers are looking for. You can use the great ideas like promotions and giveaways of products. By these strategies, you the draw the consumers attention towards your brand.

03 strong presences on Instagram

Clothing Brand Marketing Strategies To Sky Rocket Your Sales

When doing a clothing business, managing your brand image is essential. As for today, the whole consumer market uses the internet, and fashion influxes and bloggers are becoming a necessary part of the picture. So you must keep your Instagram presence robust, alive and engaging.

With the help of social media marketing, you can take your brand from a small shop to an international one by using the correct keys. Here are some tips that can be helpful for you in creating your Instagram presence strong

  • Use compelling photos
  • Engage with your consumers, and target audience by making an engaging post
  • Create shoppable posts that are easy to follow.
  • Also, ensure your Instagram post is highly appealing, attractive, and high resolution, which stands out and attracts users. This would help increase your click-through rates and help in improving your post impressions.

    04 Make the Best Use of Latest Technology

    As we are currently living in the technological era where everything is advancing, with the help of AI, machine learning, deep learning and advanced analytics the fashion brand are making rapid development to increase the efficiency of their business process. Likewise you can also use these latest technologies in your clothing brand like adding a AI trained chat bot that is intelligent enough to cater the customer, take order hear their requirements and then provide them with the type of products or services that they require.

    As soon as the customer will land over your website, your chat bot will be there to guide them throughout the whole order making process till checkout. An intelligent chat bot can ease their customer life by suggesting the best products as per their buying history that would make it much easier for the customer to order from your online clothing store.

    05 Give Personalize fashion access to customer

    Customer loves enjoy wearing the personalize attire. Everyone wants to look unique, noticeable and with personalize clothing line that is specifically designed as per the customer needs is an always win. Based on research from shopify it is evident that around 45% of sales are increase by providing a personalized shopping experience to customers. Based on the analytics of presences, you can personalize their suggestion, promotions, discounts and whole shopping experience.

    Personalizing the email, promotional, messages are the best market tactics to attract customer. For example, by adding a name of the customer you create a bond with them and customer feels more loved. Customer expects from clothing brands that they should provide them with what customer needs and by asking them or providing them a whole personalization experience you can easily achieve high retention rates.

    06 Search Engine Optimization

    Clothing Brand Marketing Strategies To Sky Rocket Your Sales

    SEO is one of your most essential tools if you are operating online. SEO, the serch engine optimization can help your website to comply with the basic ranking criteria defined by the google algorithms. Matching the google criteria, allows your website to rank higher in the search engine. With high SEO rankings you are most likely to be in first page or even first 03 links whenever the audience would search for a terms related to your business or services that you are offering.

    Setting up google business profile is an important milestone when you are doing an online clothing business, you can list and describe all about your business features and offerings there. You can mention all the details for your brand, like you can add your business niche, services description, business description, business offerings, official contact numbers, and hours. This help in creating a good profile of your business.

    Also, you can manage your customers’ reviews and create a good impression over other customers.

    07 Connect with A Brand or Promotional Partner

    Clothing Brand Marketing Strategies To Sky Rocket Your Sales

    Your competition can be your best tool to boost your sales. You can study your competitors and learn the best marketing techniques from them. If you look closely, you will notice you can partner up with some of the players in your competition to offer something more valuable to the customers.

    Supposing you are pure T-shirt brand who just offer customized T-shirts, then one of the best band promotional idea you have is to collaborate with a clothing brand that sells the denim jeans, hoodies, jackets and formal clothing line. This way you’d be able to provide a complete apparel to the customer and also you will create a strong partnership portfolio with other brand. You can also attract the target audience of that other brand you are collaborating with.

    The apparel industry partnership can be a powerful pact between two brands as it merges the target audience of two businesses, allows them to shop with recommended choices, and it unlocks more options for your customers to shop from.

    You can also partner with clothing brand manufacturers, who can manufacture clothing lines based on your requirements. Several brands use the same strategy for some specific time period to gain consumers’ attention and increase their business.

    Note: Also, don’t forget to add a clothing line business plan for your clothing business

    08 Email Marketing

    Clothing Brand Marketing Strategies To Sky Rocket Your Sales

    Email marketing is one of the traditional ways of marketing that brands have been practicing for ages. And the best thing about email marketing strategies is that they are a perfect fit for clothing businesses. You can collect emails of your consumers from your website and then send a newsletter to your customers and ask them to take certain action resulting in a sale.

    Or you can also email your consumer with promotion offers, discount offers or buy one and get one free offers, or inform your customer about any seasonal sale. You can do anything, and you can choose any suitable approach to reach your customers and present them with your best ideas.

    Wrapping up

    The marketing plan is something that you should keep updating always. The more the merrier, so keeping focusing on marketing of your brand, and in result more people will become familiar with your brand. You are advised to have a strong grip on social media marketing as in today’s era where everything is turning online, your business can shine through social media marketing.

    With these tips and marketing strategies, you can efficiently work on your clothing brand marketing strategies and run great and effective marketing campaigns.

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