A Complete Guide To T-Shirt Manufacturing Process (Part 1)

The t-shirt manufacturing industry is more than a provide-and-produce group of factories. It involves a complex and intricate process that involves various steps, procedures, and, most importantly, patterns.

When it comes to t-shirt manufacturing, having a wide variety of designs and cuts is important. This ensures that the t-shirts do not all look the same and offers options for your customers.

In this article, you’ll learn about the process of t-shirt manufacturing. From fabric selection to cutting, sewing, and finishing, each step is crucial to ensuring the quality and durability of the final product.

Understanding T-Shirt Manufacturing

A Complete Guide To T-Shirt Manufacturing Process (Part 1)

T-shirts are a wardrobe staple. You can find these garments worn in both casual or formal settings. Even during a black-tie event.

So how exactly can you offer unique t-shirt designs for your brand? Well, let’s dig deeper into what goes into t-shirt manufacturing so that you can analyse which part to make a difference.

Before jumping into the t-shirt manufacturing process, let’s identify the key difference between a regular and tubular t-shirt.

The difference between the two is all about the seams. A regular t-shirt is pieced together from different cuts and patterns, whereas tubular t-shirts are one piece of fabric sewn together.

Now, let’s learn the ropes around t-shirts and similar looking garments. This is a comprehensive guide to the nooks and crannies of the t-shirt manufacturing industry.

Designing The Perfect T-Shirt

A Complete Guide To T-Shirt Manufacturing Process (Part 1)

First thing first: You’ve come to the right place if you’re looking for a guide on designing your t-shirt designs. Not all t-shirts are created equal. There is a certain cut and style for different garments. And that is critical when you want to get into creating t-shirts for your brand.

Yes, you can print and style your t-shirt however you like. However, we will recommend a few things before whipping up your perfect t-shirt design. The first step is to consider how it looks and how long it will last.

Not only that, if you plan on starting your fashion collection, it is critical to know the ins and outs of this industry. Remember, you decide the design. So here are some things for you to tick off your list:

1. Determine What You Want

For starters, you can choose any design or print. But it’s more important to choose something that satisfies your needs in the shoes of your target customer. Ask yourself questions like:

  • “How would this look when I’m sitting or walking?”
  • “How many times will I wear this out?”
  • “Can I pair this with the clothes I have?”

Additionally, there are more factors to consider. What about how the fabric should feel? Always consider what kind of resources and options you can use to create the perfect t-shirt for your brand.

You can also use these thoughts to gain an understanding and point of view of your target customers.

By then, you need to key in factors like costs, markup, profit, and sales. Make sure you have an objective to know where to start.

2. Get Creative

After nailing down the direction of your t-shirt designs together, it’s time to get those creative juices flowing. Before sending this to the manufacturers, this is the stage to ask yourself:

  • What kind of fabric and colour would go well with the design?
  • What will be the fit of the t-shirt (for example, an oversized fit or slim fit?)
  • Will choosing one option over the other be cost-effective in the long run?

After assessment, lay out a design and place the elements carefully. Choose colours that go together and a font to compliment your pattern. Then, you also need to pick the correct fabrics and textiles that go well with the design you choose.

3. Start Collecting Ideas

When inspiration strikes, take advantage of it. Say that one day you’re circling the park and bump into someone with a nice shirt. You can use it as inspiration for your next t-shirt design.

Then, take advantage of online websites like Pinterest or Google to collect ideas for what you want to make. You can take note of your favourite elements from the collection of shirts you want to recreate.

4. How To Design?

You can design your t-shirt if you have the skills and tools, like Adobe Illustrator. The best thing about designing your garments is freedom. You can choose a combination that is out-of-the-box or common. Otherwise, use a template or hire a designer.

How do I hire a T-shirt designer?

It’s okay if you don’t have the tools or skills to design your t-shirt. You can always hire someone to do it for you. You can find t-shirt designers on platforms like:

  • Fiverr
  • People Per Hour
  • Upwork
  • Behance

Use A Customisable Template

There are times when we come up with inspiration but lack execution. That’s why there are templates you can use as a starting point to customise.

Here, you can customise your t-shirt from an initial draft to a final blueprint. There are boundless possibilities, and you are the creative director when creating your designs.

5. Designing your T-shirt

When it comes to designing your T-shirt, the possibilities are endless. You have the freedom to create a design that is as graphic or as minimalistic as you want.

An essential part of t-shirt design is its ability to showcase your individuality. Don’t be afraid to let your imagination run wild and design a t-shirt that reflects your unique style and personality.

When designing a t-shirt, it’s important to understand the different types of t-shirts to find the suitable type that will fit your brand’s aesthetic.

Below is a list of elements to think about when creating your t-shirt design:

Different Types of T-shirts

A Complete Guide To T-Shirt Manufacturing Process (Part 1)

They are different types of t-shirts styles that cater to different preferences and occasions. Let’s explore these options further:

1. Short sleeve

Typically made of cotton, polyester, or a blend of both, these t-shirts offer a comfortable fit. They also give off a laid-back, carefree vibe that is ideal for warm weather or layering beneath coats and sweaters.

2. Cap Sleeve

Cap sleeve t-shirts are a great choice for individuals who prefer a shorter sleeve length that covers the shoulder area just enough. These t-shirts not only provide a stylish and feminine touch to any outfit, but they also offer a comfortable fit for dressy or casual events.

3. Three-Quarter Sleeve

This t-shirt has sleeves that reach the mid-forearm, providing a bit more coverage while still being comfortable. The added comfort that comes with these sleeves ensures that you can move freely without feeling restricted.

4. Full Sleeve

If you prefer more coverage, full-sleeve t-shirts are a great choice. They provide warmth and a classic look. These types of t-shirts give you a timeless and classic look that never goes out of style. Full-sleeve t-shirts are perfect for those chilly days when you want to stay cozy while still looking fashionable.

5. Crop Top

These trendy t-shirts are cut shorter, showing a glimpse of the midriff. They are popular for their playful and fashionable looks.

6. Crewneck

This classic style features a round neckline and is versatile enough to be worn with various outfits. The round neckline provides a flattering shape, enhancing the neckline and drawing attention to the collarbone. This classic style is perfect for both everyday wear and special occasions, making it a versatile addition to your collection.

7. V-neck

V-neck t-shirts have a neck shaped like the letter “V,” which adds a touch of sophistication and elongates the neck area. By creating a visually pleasing vertical line, V-neck t-shirts effortlessly enhance the overall appearance of the neckline, making it appear longer and more elegant.

8. Scoop Neck

With a wider and deeper neckline, scoop neck t-shirts create a flattering and feminine look. Scoop neck t-shirts are designed with a wider and deeper neckline. These t-shirts elegantly frame the neck and collarbone, enhancing the natural beauty of the wearer.

9. Boat Neck

Boat neck t-shirts have a wide neckline that extends towards the shoulders, creating an elegant and timeless style. The wide neckline of these shirts extends towards the shoulders, creating a visually appealing and flattering look. This style is often seen as a classic and versatile option, making it a staple piece in many fashion-forward individuals’ collections.

10. Cowl Neck

These t-shirts have a unique draped neckline, resembling the folds of a cowl. They add a touch of glamour and can be dressed up or down. They are incredibly versatile, allowing you to effortlessly dress them up or down to suit any occasion.

11. Turtleneck

Turtleneck t-shirts have a high, snug-fitting collar that covers the neck. They are perfect for colder weather and provide a chic and sophisticated look.

12. Off-Shoulder

These t-shirts expose the shoulders and collarbones for an alluring and feminine style. They are ideal for adding a touch of glamour to any outfit.

13. Collared/Polo

Inspired by traditional polo shirts, collared t-shirts add a preppy and sporty vibe to your look.

14. Henley

Henley t-shirts feature a buttoned placket at the neckline, adding a casual and laid-back feel to your outfit. This unique design detail sets Henley t-shirts apart from regular tees and gives them a subtle yet fashionable edge.

15. Dry Fit/Muscle Fit

These t-shirts are designed with moisture-wicking fabric and a close-fitting cut, making them perfect for intense workouts and athletic activities. It draws sweat away from the body, keeping you dry and cool throughout your workout.

16. Ringer

Ringer t-shirts have a contrasting colour trim around the neckline and sleeves, giving them a retro-inspired and sporty look. The simplicity of a solid colour base and the vibrancy of the contrasting trim – these shirts strike the perfect balance between versatility and style.

17. Hooded

Hooded t-shirts feature an attached hood at the back, providing an extra layer of warmth and a cool, streetwear-inspired style.

18. Pocket

T-shirts with pockets are both functional and stylish. They offer a convenient place to store small items while adding visual interest to the garment.

19. Baseball/Raglan

Baseball or raglan t-shirts have contrasting colour sleeves that extend to the collar. These T-shirts have a sporty and vintage appeal. The design was popularized in the early 1900s and is now synonymous with the sport. Contrasting colours on the sleeves were intended to aid player and spectator identification on the field. Baseball or raglan t-shirts have evolved into a casual fashion staple.

20. Rugby

Inspired by rugby shirts, these t-shirts feature bold horizontal stripes and sturdy construction, perfect for a casual and athletic look.

21. Longline/T-shirt Dress

Longer in length, longline, or dress-style t-shirts offer a relaxed and effortlessly chic look. They can be worn on their own or paired with leggings or jeans.

Tips on Designing your T-shirt

Now that you’ve learned the different types of t-shirts, color theory, placement, and artwork play key factors in design too. Here are the best tips to follow if you want to design your t-shirt:

  • Decide On The Placement

A Complete Guide To T-Shirt Manufacturing Process (Part 1)

You can be experimental with how you place your design on the t-shirt. Some of these placements include a pocket print design, across the front, a large back or front print, and even a full oversized print

The design can be as big or small as you want. It can even be discreet if you prefer a minimal approach. Yet, the most cost-effective one is consistency, regardless of t-shirt size.

  • Pick T-Shirt Colours

A Complete Guide To T-Shirt Manufacturing Process (Part 1)

Your t-shirt colour determines your design. Sure, you can start with the design. But what if your artwork colours don’t match your shirt colour?

The most popular colours in t-shirt manufacturing are neutral or earthy tones. These colours help your printed or embroidered designs pop and stand out.

  • Add A Pop Of Colour

The best way to add a pop of colour is through visuals and graphics. Your main element could be your brand logo or a catchphrase.

Either way, you should remain consistent throughout the imagery and colours of your brand. That way, your products will look cohesive and will be able to express your design concepts.

A Complete Guide To T-Shirt Manufacturing Process (Part 1)

  • Text That Stands Out

One of the most popular t-shirt designs includes typography. Think big, vivid, and bold fonts. These are a hit with the streetwear aesthetic and grunge scene.

If you think of something catchy and witty, make sure to write it down! It could become one of your bestsellers.

  • Select Your Artwork Colours

Keep colour theory in mind when selecting artwork colours. Remember to choose contrasting hues so that your design stands out. You have to remember that some t-shirt manufacturers may limit the design to three colours to maximise profit and reduce complexity, or they need help to do it.

Coolors is a great tool you can use for generating and testing colour palettes to which combinations look best together.

The Takeaway

T-Shirt manufacturing involves intricate processes to create stylish garments. Hence, designing a t-shirt involves a process that helps you get started.

Create your T-shirt line by combining your passion for fashion with insight. Furthermore, your newfound understanding of t-shirt manufacturing gives you the edge to decide on production and material sourcing with confidence.

To guarantee the highest quality, cutting and sewing procedures are carried out precisely. To gain an understanding of the components of t-shirts and their manufacturing process, read Part 2 of the T-shirt Manufacturing Series. It covers the anatomy of the t-shirt as well as the various types of fabrics the t-shirt manufacturer uses.

If you’re a brand owner interested in adding custom t-shirts to your collection, please don’t hesitate to get in touch with us. We strive to offer the best customization options available on the market to help your brand.

Related Reading

Clothing Brand Marketing Strategies To Sky Rocket Your Sales

Let’s explore the opportunities you can gain by having a strong clothing brand marketing strategy.

Top Marketing Strategies for Your Clothing Brand

Clothing Brand Marketing Strategies To Sky Rocket Your Sales

Here are the top clothing brand marketing strategies you can focus on to ensure the growth of your clothing brand. Let’s dive in and explore the treasure.

01 Keep Your Branding Style Up With The Trends

Clothing Brand Marketing Strategies To Sky Rocket Your Sales

The most successful clothing brands are most likely to follow the trends from time to time, making the brand more consistent and exciting for the audience. Choose your colors and then play over them. For example, if we look over the Ralph Lauren brand, we will see that brand has been playing with diversity of products for a while, which has helped the brand engage its audience.

Likewise, you can also keep a keen eye on the latest trends, stylings, and then make strategies for branding style and brand marketing to reach your potential audience in less time. By making this practical approach, you will see the results quickly as you will get more engagement from the social media side.

02 Best Ideas for Digital Marketing Campaigns

Clothing Brand Marketing Strategies To Sky Rocket Your Sales

You might have an idea of what a great big world of digital marketing is in itself. The world of digital marketing is enough to handle your whole business nowadays. With the rise in online shopping and consumers’ attraction towards online shopping, brands are also switching their business models to online business, as online shopping is gradually becoming a preferred shopping mode for customers?

So, your brand needs to be available and attentive in the online business world to stand with the competition. Have a look on these digital marketing strategies that you can effectively use for your brand making.

  • Connect with The Right Influencers

    Nowadays, there is a huge amount of consumers who are crazy about fashion bloggers and fashion influencers. Anyone having a huge amount of followers become a trustworthy source in the eyes of customers, and their fan following, you can directly deliver and communicate your brand message and brand idea to these group of people. They are most likely to believe these influencers and social media celebrities take advices from them.

    The social media influxes having huge fan base can be a best source of effective marketing for your brand. You can connect with these fashion bloggers. You can connect with any influencer and ask them to market your product or your clothing brand. The best way is to collaborate with them by asking them to do photoshoots for your clothing brand products. Or you can run advertising campaigns based on your potential customers. So based on the target audience, you can choose the best fashion blogger or influencer that matches your brand profile and have your target audience as their fan base.

  • Retarget visitors

    Another effective strategy to retarget your audience is to reach them personally or based on their past shopping. You can design engaging advertisements to retarget your customer based on their previous shopping options and preferences. Moreover, you can offer discounts and coupons to attract your consumers and force them to re-shop from your brand. These campaigns can help you target the audience.

  • Engage with your audience through social media

    Sales and impressions come by engaging content on your social media profiles. For some, it’s the social engagement that helps them bring more and more deals. The constant key to success is creating engaging posts that attract your target consumers. The social media platforms like Instagram, Facebook, twitter, snapchat are free to utilize and best marketing tools so far, you can make the best use of the platforms and work on creative marketing ideas to promote and engage with your target audience.

    Running an ad campaign over social media platforms is also marketing technique to attract the new audience towards your brand. These ads should be visually attractive, appealing, and offer what customers are looking for. You can use the great ideas like promotions and giveaways of products. By these strategies, you the draw the consumers attention towards your brand.

03 strong presences on Instagram

Clothing Brand Marketing Strategies To Sky Rocket Your Sales

When doing a clothing business, managing your brand image is essential. As for today, the whole consumer market uses the internet, and fashion influxes and bloggers are becoming a necessary part of the picture. So you must keep your Instagram presence robust, alive and engaging.

With the help of social media marketing, you can take your brand from a small shop to an international one by using the correct keys. Here are some tips that can be helpful for you in creating your Instagram presence strong

  • Use compelling photos
  • Engage with your consumers, and target audience by making an engaging post
  • Create shoppable posts that are easy to follow.
  • Also, ensure your Instagram post is highly appealing, attractive, and high resolution, which stands out and attracts users. This would help increase your click-through rates and help in improving your post impressions.

    04 Make the Best Use of Latest Technology

    As we are currently living in the technological era where everything is advancing, with the help of AI, machine learning, deep learning and advanced analytics the fashion brand are making rapid development to increase the efficiency of their business process. Likewise you can also use these latest technologies in your clothing brand like adding a AI trained chat bot that is intelligent enough to cater the customer, take order hear their requirements and then provide them with the type of products or services that they require.

    As soon as the customer will land over your website, your chat bot will be there to guide them throughout the whole order making process till checkout. An intelligent chat bot can ease their customer life by suggesting the best products as per their buying history that would make it much easier for the customer to order from your online clothing store.

    05 Give Personalize fashion access to customer

    Customer loves enjoy wearing the personalize attire. Everyone wants to look unique, noticeable and with personalize clothing line that is specifically designed as per the customer needs is an always win. Based on research from shopify it is evident that around 45% of sales are increase by providing a personalized shopping experience to customers. Based on the analytics of presences, you can personalize their suggestion, promotions, discounts and whole shopping experience.

    Personalizing the email, promotional, messages are the best market tactics to attract customer. For example, by adding a name of the customer you create a bond with them and customer feels more loved. Customer expects from clothing brands that they should provide them with what customer needs and by asking them or providing them a whole personalization experience you can easily achieve high retention rates.

    06 Search Engine Optimization

    Clothing Brand Marketing Strategies To Sky Rocket Your Sales

    SEO is one of your most essential tools if you are operating online. SEO, the serch engine optimization can help your website to comply with the basic ranking criteria defined by the google algorithms. Matching the google criteria, allows your website to rank higher in the search engine. With high SEO rankings you are most likely to be in first page or even first 03 links whenever the audience would search for a terms related to your business or services that you are offering.

    Setting up google business profile is an important milestone when you are doing an online clothing business, you can list and describe all about your business features and offerings there. You can mention all the details for your brand, like you can add your business niche, services description, business description, business offerings, official contact numbers, and hours. This help in creating a good profile of your business.

    Also, you can manage your customers’ reviews and create a good impression over other customers.

    07 Connect with A Brand or Promotional Partner

    Clothing Brand Marketing Strategies To Sky Rocket Your Sales

    Your competition can be your best tool to boost your sales. You can study your competitors and learn the best marketing techniques from them. If you look closely, you will notice you can partner up with some of the players in your competition to offer something more valuable to the customers.

    Supposing you are pure T-shirt brand who just offer customized T-shirts, then one of the best band promotional idea you have is to collaborate with a clothing brand that sells the denim jeans, hoodies, jackets and formal clothing line. This way you’d be able to provide a complete apparel to the customer and also you will create a strong partnership portfolio with other brand. You can also attract the target audience of that other brand you are collaborating with.

    The apparel industry partnership can be a powerful pact between two brands as it merges the target audience of two businesses, allows them to shop with recommended choices, and it unlocks more options for your customers to shop from.

    You can also partner with clothing brand manufacturers, who can manufacture clothing lines based on your requirements. Several brands use the same strategy for some specific time period to gain consumers’ attention and increase their business.

    Note: Also, don’t forget to add a clothing line business plan for your clothing business

    08 Email Marketing

    Clothing Brand Marketing Strategies To Sky Rocket Your Sales

    Email marketing is one of the traditional ways of marketing that brands have been practicing for ages. And the best thing about email marketing strategies is that they are a perfect fit for clothing businesses. You can collect emails of your consumers from your website and then send a newsletter to your customers and ask them to take certain action resulting in a sale.

    Or you can also email your consumer with promotion offers, discount offers or buy one and get one free offers, or inform your customer about any seasonal sale. You can do anything, and you can choose any suitable approach to reach your customers and present them with your best ideas.

    Wrapping up

    The marketing plan is something that you should keep updating always. The more the merrier, so keeping focusing on marketing of your brand, and in result more people will become familiar with your brand. You are advised to have a strong grip on social media marketing as in today’s era where everything is turning online, your business can shine through social media marketing.

    With these tips and marketing strategies, you can efficiently work on your clothing brand marketing strategies and run great and effective marketing campaigns.

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