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A Guide to Taking Garment Measurements for All Body Types

Precise anthropometric measurement forms the foundation of well-fitting apparel. As global manufacturers, Ludyway implements ASTM D6240 standards across all custom projects, recognizing that accurate body mapping reduces sample iterations by 60% and ensures consistent fit for diverse physiques. Whether drafting patterns or fitting commercial blocks, meticulous measurement protocols directly impact production efficiency and end-user satisfaction.

Professional garment measurement techniques

Critical Measurement Categories

Beyond standard bust-waist-hip metrics, comprehensive sizing requires specialized protocols for different garment types and body proportions. Ludyway’s technical team categorizes measurements into three tiers:

Core Body Measurements

Body measurement points for apparel manufacturers

Essential benchmarks for basic block patterns:

Bust/Chest Protocol

Measure horizontally at the fullest point with tape parallel to floor. For custom shirt manufacturing, add 5-8cm wearing ease.

Waist Definition

Locate natural indentation between ribs and iliac crest. Maintain 2cm tape tension for activewear.

Hip Positioning

Measure 18-23cm below waist at maximum protrusion. Critical for jeans manufacturing.

Vertical Alignment Metrics

Measurement Method Tolerance
Shoulder to Waist HPS to natural waist ±3mm
Waist to Hem Vertical to hemline ±5mm
Back Length C7 vertebra to waist ±2mm

Circumferential Dimensions

Arm and sleeve measurement standards

  • Bicep: Fullest point with arm relaxed
  • Thigh: 3cm below crotch for leggings manufacturing
  • Calf: Maximum girth with weight distributed evenly

Technical Specification Protocol

Standardized reference points ensure global manufacturing consistency:

Key Landmark Identification

  • HPS (High Point Shoulder): Intersection of neck and shoulder seams
  • CB (Center Back): Spinal alignment vertical
  • SS (Side Seam): Armhole to hem connection point

Garment spec sheet development

Chest Measurement Methodology

For uniform manufacturing, use ISO 8559 protocols:

  1. Position subject standing erect, arms relaxed
  2. Measure horizontally at nipple level
  3. Record during normal exhalation

Half-Chest Calculation

Flat garment measurement from side seam to side seam 1″ below armhole. Formula: (Chest circumference + ease) ÷ 2

Shirt/Blouse Measurement Standards

Shirt measurement guidelines for manufacturers

  • Chest: 2.5cm below armhole, edge-to-edge ±4mm tolerance
  • Shoulder: HPS to sleeve cap with ±2mm tolerance
  • Sleeve Length: Shoulder point to cuff with elbow flexion allowance
  • Armhole Depth: HPS to curve apex – critical for sports apparel
  • Cuff: Circumference with 1.5cm ease minimum

FAQs

What Are Primary Measurement Classifications?

Four core types: girth, length, width, and depth measurements following ISO 3635.

Standard Proportions for Petite Frames (160cm)

Based on ASTM D5585: Bust 86cm, Waist 69cm, Hip 94cm with ±3% variance.

Final Recommendations

Precision measurement translates directly to manufacturing efficiency. Ludyway’s global facilities implement digital body scanning alongside traditional methods, maintaining ≤2mm variance across 500+ monthly productions. Request our measurement guidelines to optimize your cut and sew manufacturing specifications.

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Clothing Brand Marketing Strategies To Sky Rocket Your Sales

Let’s explore the opportunities you can gain by having a strong clothing brand marketing strategy.

Top Marketing Strategies for Your Clothing Brand

Clothing Brand Marketing Strategies To Sky Rocket Your Sales

Here are the top clothing brand marketing strategies you can focus on to ensure the growth of your clothing brand. Let’s dive in and explore the treasure.

01 Keep Your Branding Style Up With The Trends

Clothing Brand Marketing Strategies To Sky Rocket Your Sales

The most successful clothing brands are most likely to follow the trends from time to time, making the brand more consistent and exciting for the audience. Choose your colors and then play over them. For example, if we look over the Ralph Lauren brand, we will see that brand has been playing with diversity of products for a while, which has helped the brand engage its audience.

Likewise, you can also keep a keen eye on the latest trends, stylings, and then make strategies for branding style and brand marketing to reach your potential audience in less time. By making this practical approach, you will see the results quickly as you will get more engagement from the social media side.

02 Best Ideas for Digital Marketing Campaigns

Clothing Brand Marketing Strategies To Sky Rocket Your Sales

You might have an idea of what a great big world of digital marketing is in itself. The world of digital marketing is enough to handle your whole business nowadays. With the rise in online shopping and consumers’ attraction towards online shopping, brands are also switching their business models to online business, as online shopping is gradually becoming a preferred shopping mode for customers?

So, your brand needs to be available and attentive in the online business world to stand with the competition. Have a look on these digital marketing strategies that you can effectively use for your brand making.

  • Connect with The Right Influencers

    Nowadays, there is a huge amount of consumers who are crazy about fashion bloggers and fashion influencers. Anyone having a huge amount of followers become a trustworthy source in the eyes of customers, and their fan following, you can directly deliver and communicate your brand message and brand idea to these group of people. They are most likely to believe these influencers and social media celebrities take advices from them.

    The social media influxes having huge fan base can be a best source of effective marketing for your brand. You can connect with these fashion bloggers. You can connect with any influencer and ask them to market your product or your clothing brand. The best way is to collaborate with them by asking them to do photoshoots for your clothing brand products. Or you can run advertising campaigns based on your potential customers. So based on the target audience, you can choose the best fashion blogger or influencer that matches your brand profile and have your target audience as their fan base.

  • Retarget visitors

    Another effective strategy to retarget your audience is to reach them personally or based on their past shopping. You can design engaging advertisements to retarget your customer based on their previous shopping options and preferences. Moreover, you can offer discounts and coupons to attract your consumers and force them to re-shop from your brand. These campaigns can help you target the audience.

  • Engage with your audience through social media

    Sales and impressions come by engaging content on your social media profiles. For some, it’s the social engagement that helps them bring more and more deals. The constant key to success is creating engaging posts that attract your target consumers. The social media platforms like Instagram, Facebook, twitter, snapchat are free to utilize and best marketing tools so far, you can make the best use of the platforms and work on creative marketing ideas to promote and engage with your target audience.

    Running an ad campaign over social media platforms is also marketing technique to attract the new audience towards your brand. These ads should be visually attractive, appealing, and offer what customers are looking for. You can use the great ideas like promotions and giveaways of products. By these strategies, you the draw the consumers attention towards your brand.

03 strong presences on Instagram

Clothing Brand Marketing Strategies To Sky Rocket Your Sales

When doing a clothing business, managing your brand image is essential. As for today, the whole consumer market uses the internet, and fashion influxes and bloggers are becoming a necessary part of the picture. So you must keep your Instagram presence robust, alive and engaging.

With the help of social media marketing, you can take your brand from a small shop to an international one by using the correct keys. Here are some tips that can be helpful for you in creating your Instagram presence strong

  • Use compelling photos
  • Engage with your consumers, and target audience by making an engaging post
  • Create shoppable posts that are easy to follow.

    • Also, ensure your Instagram post is highly appealing, attractive, and high resolution, which stands out and attracts users. This would help increase your click-through rates and help in improving your post impressions.

    04 Make the Best Use of Latest Technology

    As we are currently living in the technological era where everything is advancing, with the help of AI, machine learning, deep learning and advanced analytics the fashion brand are making rapid development to increase the efficiency of their business process. Likewise you can also use these latest technologies in your clothing brand like adding a AI trained chat bot that is intelligent enough to cater the customer, take order hear their requirements and then provide them with the type of products or services that they require.

    As soon as the customer will land over your website, your chat bot will be there to guide them throughout the whole order making process till checkout. An intelligent chat bot can ease their customer life by suggesting the best products as per their buying history that would make it much easier for the customer to order from your online clothing store.

    05 Give Personalize fashion access to customer

    Customer loves enjoy wearing the personalize attire. Everyone wants to look unique, noticeable and with personalize clothing line that is specifically designed as per the customer needs is an always win. Based on research from shopify it is evident that around 45% of sales are increase by providing a personalized shopping experience to customers. Based on the analytics of presences, you can personalize their suggestion, promotions, discounts and whole shopping experience.

    Personalizing the email, promotional, messages are the best market tactics to attract customer. For example, by adding a name of the customer you create a bond with them and customer feels more loved. Customer expects from clothing brands that they should provide them with what customer needs and by asking them or providing them a whole personalization experience you can easily achieve high retention rates.

    06 Search Engine Optimization

    Clothing Brand Marketing Strategies To Sky Rocket Your Sales

    SEO is one of your most essential tools if you are operating online. SEO, the serch engine optimization can help your website to comply with the basic ranking criteria defined by the google algorithms. Matching the google criteria, allows your website to rank higher in the search engine. With high SEO rankings you are most likely to be in first page or even first 03 links whenever the audience would search for a terms related to your business or services that you are offering.

    Setting up google business profile is an important milestone when you are doing an online clothing business, you can list and describe all about your business features and offerings there. You can mention all the details for your brand, like you can add your business niche, services description, business description, business offerings, official contact numbers, and hours. This help in creating a good profile of your business.

    Also, you can manage your customers’ reviews and create a good impression over other customers.

    07 Connect with A Brand or Promotional Partner

    Clothing Brand Marketing Strategies To Sky Rocket Your Sales

    Your competition can be your best tool to boost your sales. You can study your competitors and learn the best marketing techniques from them. If you look closely, you will notice you can partner up with some of the players in your competition to offer something more valuable to the customers.

    Supposing you are pure T-shirt brand who just offer customized T-shirts, then one of the best band promotional idea you have is to collaborate with a clothing brand that sells the denim jeans, hoodies, jackets and formal clothing line. This way you’d be able to provide a complete apparel to the customer and also you will create a strong partnership portfolio with other brand. You can also attract the target audience of that other brand you are collaborating with.

    The apparel industry partnership can be a powerful pact between two brands as it merges the target audience of two businesses, allows them to shop with recommended choices, and it unlocks more options for your customers to shop from.

    You can also partner with clothing brand manufacturers, who can manufacture clothing lines based on your requirements. Several brands use the same strategy for some specific time period to gain consumers’ attention and increase their business.

    Note: Also, don’t forget to add a clothing line business plan for your clothing business

    08 Email Marketing

    Clothing Brand Marketing Strategies To Sky Rocket Your Sales

    Email marketing is one of the traditional ways of marketing that brands have been practicing for ages. And the best thing about email marketing strategies is that they are a perfect fit for clothing businesses. You can collect emails of your consumers from your website and then send a newsletter to your customers and ask them to take certain action resulting in a sale.

    Or you can also email your consumer with promotion offers, discount offers or buy one and get one free offers, or inform your customer about any seasonal sale. You can do anything, and you can choose any suitable approach to reach your customers and present them with your best ideas.

    Wrapping up

    The marketing plan is something that you should keep updating always. The more the merrier, so keeping focusing on marketing of your brand, and in result more people will become familiar with your brand. You are advised to have a strong grip on social media marketing as in today’s era where everything is turning online, your business can shine through social media marketing.

    With these tips and marketing strategies, you can efficiently work on your clothing brand marketing strategies and run great and effective marketing campaigns.

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    10 Best Private Label Clothing Manufacturers & Suppliers

    If you’re interested in building a personal clothing brand or starting a wholesale clothing business, it can be difficult to determine where to start. Between sourcing fabric, creating designs, and finding reliable clothing manufacturers, it can be very overwhelming.

    Private label manufacturing takes the hassle out of this process, with start-to-finish support from experienced manufacturers and suppliers. You simply choose your favorite styles, customize them to your heart’s desire, and let the private label clothing manufacturers do the rest.

    From research to design to production, private label clothing manufacturers will handle each step of the process, with you overseeing it. Before you know it, you’ll be well on your way to owning your dream custom clothing or wholesale private label clothing business.

    To assist you in creating your dream private label apparel business, we have researched and compiled a comprehensive list of the top 10 private label clothing manufacturers and suppliers, who can provide you with high-quality products and exceptional services.

  • Ludyway – Best Private Label Clothing Manufacturer Overall
  • AEL Apparel – Top Private Label Clothing Manufacturer for Premium Trendy Apparel
  • BaliSwim – Best for High-Quality Private Label Swimwear
  • Apliiq – Perfect Private Label Clothing Manufacturer USA for Comfortable Hoodies
  • NG Apparels – Top Choice of Durable Private Label Sportswear
  • Zaga Apparel – Go-To Option for Private Label Clothing for Toddlers and Youth
  • SiaTEX – Top Pick for Private Label Shirts for Every Occasion
  • Power Sweet – Leading Choice for Private Label High-End Clothing with Unique Designs
  • JuaJeans – The Preferred Option for Private Label Denim Jeans
  • Tshirt Plus – Your Ideal White Label Clothing Manufacturer for T-Shirts

    • Top 10 Private Label Manufacturers & Suppliers

    Ludyway – Best Private Label Clothing Manufacturer Overall

    China-based custom clothing manufacturer Ludyway stands out for its private label clothing service. It offers ideal solutions for those who want to realize their apparel ideas, establish their brand and succeed in the fashion industry.

    Their extensive production of more than 100 garments, including comprehensive collections for men and women, offers unlimited possibilities for creating private label clothing that perfectly represents your brand. Ludyway takes care of all your custom label design needs, whether they are woven or plastic labels.

    Ludyway supports you throughout the process and makes it easy for you to create your own private label clothing line. With Ludyway, you can be confident that every piece you produce is of the highest quality and tailored to your unique specifications.

    It is worth noting that Ludyway is a clothing manufacturer that prioritizes sustainability, from ethically sourcing materials and transforming waste into slow fashion apparel to all aspects of their business.

    Pros

    • Wide selection of materials
    • Multiple choice for labels
    • Eco-friendly options
    • Custom printing capabilities
    • Flexible minimum order quantity

    Cons

    • Shipping costs may be higher compared to manufacturers based in the local area

    Turn your fashion ideas into reality with Ludyway!

    AEL Apparel – Great Choice for Premium Trendy Private Label Apparel

    Ideal for the customer who is looking for trendier options with a premium feel, AEL Apparel offers a great selection of styles that are carefully crafted with the highest attention to quality.

    Specializing in both private label and white label apparel, they can help any private label fashion brands create the perfect on-trend clothing to add to their collections. They offer a full range of fashion-forward private label luxury clothing that are created using premium materials.

    With AEL Apparel, you can rest assured that your private labeling clothing will be of the highest quality, on-trend, and perfectly tailored to your specifications.

    Pros

    • Great selection of trendy styles
    • Eco-friendly materials
    • Flexible MOQs
    • Affordable price point
    • Custom printing option

    Cons

    • Responses may be prolonged due to international time zone differences

    Shop with AEL Apparel for 100+ trendy private label clothing.

    BaliSwim – Best for High-Quality Private Label Swimwear

    If you’re looking to launch a sustainable swimwear line, BaliSwim is the perfect choice for you. They specialize in producing high-quality private label swimwear, with up to 100 styles to choose from and comprehensive support, including a Starter Kit, to help you get started quickly.

    In addition to their swimwear line, BaliSwim also offers a range of men’s and women’s private label clothing, all conveniently available on their easy-to-use storefront. They have recently launched an activewear collection, further expanding their offerings to meet the evolving needs of their customers.

    Pros

    • Specialization in swimwear category
    • Options for both men and women
    • Starter Kit for new customers

    Cons

    • Only provides swimwear, activewear, resort wear and loungewear

    Shop with BaliSwim for premium private label swimwear.

    Apliiq – Perfect Private Label Clothing Manufacturer USA for Comfortable Hoodies

    For anyone seeking to create a private label loungewear collection that combines both comfort and style, Apliiq is the perfect choice. They offer an extensive selection of hoodies, sweatshirts, and t-shirts, with a wide range of styles to choose from.

    In addition to providing the latest fashion trends, Apliiq is committed to eco-friendly practices, ensuring that your private label clothing collection is produced sustainably.

    Pros

    • Specialization in loungewear niche
    • Great selection of casual styles
    • Eco-friendly practices

    Cons

    • Limited style options due to loungewear focus of private label clothing
    • Focused on casual wear only

    Shop with Apliiq for comfortable and stylish private label hoodies.

    NG Apparels – Top Choice of Durable Private Label Sportswear

    NG Apparels is the number one source for private label sportswear for men, women, children, and babies. This one-stop shop offers everything that you need and more to build your custom sportswear collection, with a wide selection of amazing styles to choose from and over 45 years of experience in private label apparel manufacturing.

    This private label clothing vendor specializes in sportswear and activewear, utilizing cutting-edge technology to provide the latest innovations in workout-ready fabrics and silhouettes. Their expertise and focus on the sportswear niche ensure that your private label sportswear collection is produced to the highest quality standards, ensuring durability and longevity.

    Pros:

    • Specialization in activewear niche
    • Over 45 years of experience
    • Styles for men, women, children, and infants
    • Specialty workout-ready fabrics

    Cons:

    • Limited style options due to focusing on activewear niche of clothing

    Shop with NG Apparels for durable private label sportswear.

    Zaga Apparel – Go-To Option for Private Label Clothing for Toddlers and Youth

    An experienced private label clothing manufacturer with over 3,000 clients worldwide, Zaga Apparel is one of the best choices for children’s private label clothing. With a huge selection of highly customizable designs for men, women, and children of all ages, Zaga Apparel is the perfect one-stop shop to craft a one-of-a-kind private label clothing collection.

    Zaga Apparel’s extensive selection of designs for toddlers and youth, combined with exceptional customer service, make it an excellent choice for anyone looking to establish an international kid’s private label clothing brand or white label wholesale apparel store.

    Pros

    • Specialization in children’s wear niche
    • Styles for men, women, and children
    • Wide variety of casual styles to choose from

    Cons

    • Limited style options due to children’s wear focused niche
    • Focused on casual wear only

    Shop with Zaga Apparel for private label toddlers’ clothing.

    SiaTEX – Top Pick for Private Label Shirts for Every Occasion

    Founded over 35 years ago, SiaTEX is a one-stop-shop private label clothing manufacturer located in Bangladesh that offers an amazing selection of customizable casual clothing. A highly experienced private label apparel manufacturer with global reach and competitive pricing, SiaTEX is the perfect company to partner with when creating a collection of private label shirts.

    This wholesale private label clothing manufacturer has an unmatched catalog of shirts to choose from for men, women, and children. Whether you’re looking for workwear shirts or casual t-shirts, you can rest assured that you’ll find exactly what you need at SiaTEX.

    Pros

    • Specialization in shirt niche
    • Over 35 years of experience
    • Competitive pricing

    Cons

    • Limited style options due to focusing primarily on shirt niche

    Shop with SiaTEX for versatile private label shirts.

    Power Sweet – Leading Choice for Private Label High-End Clothing with Unique Designs

    If you’re searching for the perfect private label clothing manufacturer to partner with to create your custom high-end women’s clothing collection, look no further than Power Sweet. This company offers an amazing private label apparel selection of luxury styles to choose from to craft your custom line, including gowns, jumpsuits or playsuits, swimwear and more.

    This women’s clothing private label manufacturer offers a speedy turnaround time for every order, completing production runs in days rather than weeks. With their one-stop shop solutions, you’ll be well on your way to crafting the perfect private label luxury clothing collection line in no time at all.

    Pros

    • Specialization in high-end women’s clothing niche
    • Wide selection of luxury styles
    • Fast production time

    Cons

    • Limited style options due to focusing only on women’s high-end clothing
    • Only offers women’s styles

    Shop with Power Sweet for high-end private label clothing.

    JuaJeans – The Preferred Option for Private Label Denim Jeans

    When it comes to sourcing the perfect private label denim jeans for your custom clothing collection, there is no better private label apparel manufacturer to partner with than JuaJeans. This private label clothing manufacturer specializes in everything denim, from women’s and men’s jeans to unisex denim jackets to specialty denim pants and so much more.

    With their extensive experience in crafting denim private label luxury clothing, JuaJeans offers the expertise and support that you need to craft an amazing custom denim clothing collection. They offer an array of fabrics and styles to choose from, offering you the unmatched ability to create the perfect custom collection.

    Pros

    • Specialization in designer denim niche
    • Styles for men, women, and children
    • Extended selection of fabrics

    Cons

    • Limited style options due to focusing specifically on denim niche of clothing

    Shop with JuaJeans for private label denim jeans.

    Tshirt Plus – Your Ideal White Label Clothing Manufacturer for T-Shirts

    Located in the United States, Tshirt Plus is the perfect choice if you’re searching for the perfect white label clothing manufacturer to partner with to create custom t-shirts for your business, family vacation, etc. With a great selection of t-shirts in a wide variety of styles to choose from, you can create something unique and special to suit any occasion.

    Additionally, this white label apparel manufacturer also offers start-to-finish support for white label clothing collections, allowing you to craft amazing customized white label t-shirts for your white label clothing wholesale businesses.

    Pros

    • Specialization in t-shirt niche
    • Located in the United States
    • Can handle small batch orders or large orders

    Cons

    • Limited style options due to focus on white label t-shirt production
    • Only offers casual clothing options

    Shop with Tshirt Plus for stylish private label t-shirts.

    How do Private Label Clothing Manufacturers and Suppliers Contribute to the Growth of Your Business?

    Whether you’re starting a new clothing line or expanding an established collection, partnering with a private label manufacturer or supplier can help simplify the manufacturing process and contribute to your business’s success.

    Here are three ways private label apparel manufacturers and suppliers can help grow your business:

    1. Keeps Your Costs Down

    Private label clothing manufacturers have the expertise and resources to produce high-quality clothing at a lower cost than traditional manufacturing methods. With established factories and supply chains, they can source materials and produce your custom clothing at a lower cost, allowing you to keep prices competitive and improve profit margins.

    2. Offers Exceptional Quality Control

    Additionally, private label clothing manufacturers and suppliers offer an expanded level of quality control over what is produced, involving you from the beginning all the way through to completion in producing your custom private label clothing.

    3. Includes Endless Adaptation and Customization Options

    One of the most difficult aspects of the fashion industry to deal with is the constant change in trends. With private label clothing manufacturers, you can keep up with the latest styles and adapt any design to fit into your existing collection. It helps take the guessing game out of the process and allows you to be creative in crafting the perfect pieces to fit your collection.

    What to Consider When Choosing a Private Label Clothing Manufacturer or Supplier?

    When considering a private label apparel manufacturer or supplier, it’s essential to consider several factors. Here are some key aspects to consider:

    Experience and Specialization

    Look for an experienced private label wholesale clothing manufacturer or supplier that specializes in the type of clothing you want your private label clothing collection to focus on.

    Quality

    Ensure that the manufacturer or supplier produces high-quality products that match your brand’s standards.

    Minimum Order Quantity, Turnaround Time, and Pricing

    Check the minimum order quantity, turnaround time, and pricing to ensure that they meet your requirements and budget.

    By considering these factors, you can choose a private label clothing manufacturer or supplier that best fits your needs and helps you create a successful private label clothing line.

    Start Your Own Private Label Clothing Collection with Ludyway

    Interested in working with one of the best and most experienced private label manufacturers in the world? Ludyway is here to help you build your clothing brand or wholesale business.

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    Custom Bra Manufacturer

    Bra Manufacturer Shaping Comfort. Defining Style. At Ludyway, we turn innovation and craftsmanship into intimate essentials. As your trusted bra manufacturing partner, we specialize in

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    Sock Manufacturer Knitting Style into Every Step! At Ludyway, we deliver top-tier, custom-designed socks tailored for global fashion and lifestyle brands. As a trusted sock

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    Towel Manufacturer Delivering Comfort, Stitch by Stitch Ludyway is your reliable global partner for premium towel manufacturing. Based in China, we specialize in producing customized

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    Jeans Manufacturer for Elevated Brand Style! As a top-tier custom jeans manufacturer, Ludyway offers comprehensive production services to bring your denim ideas to life. From

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